EVENTFUL

In conjunction of the premiere of 27 Dresses distribute by Twentieth Century Fox and Nivea also launching their new product, we are able to present an eventvul moment by inviting 2201 Fashion Avenue to showcase their new collection as part of the highlight in the event.

Itinerary of the premiere- 21st March 2008

7:00pm Arrival of Guests
Cocktails and mingling (photo session with guests and celebs)

7:55pm Speech by Nivea

8:00pm Fashion Show with 2201

8:20pm Fashion Show Ends
Cocktails and mingling

8:45pm Ushering of guests to seats

9:00pm 27 Dresses shows on the big screen

10:30pm Show Ends

When I reached at the reception to find my colleague, she was not there, so I just ask the lady from Nivea whether she saw my colleague or not. Too bad she gave one innocent face and as if I had threaten or bully her, then she said: “I don’t know who is her and I don’t know where she is. Blah Blah Blah.” In my mind, I assumed my colleague was here and maybe she left the desk. So terrible man!!!! I called up my supervisor to explained to her and also ask her what I shall do. I did according to what she said and try to look for Miss Sharon. I tried to asked the PR girls, but they don’t know such person and they ask me to ask that Nivea lady again. And again, that lady gave me that facial expression and I was so pissed cause I couldn’t get my colleague which I called up so many times. Then I directly told that lady, “Would you mind cheer up a bit and try to calm down cause there’s so many cams around us” Definitely she was so SHOCKED what I told her. I tell you ladies and gentlemen, the first thing that captured my eyes were both her eyes were stick with the eye lashes liquid, as if like the eye shit stick on the eye lid!!!! That’s grossed!!!! So after telling her, I walked away and talk to the PR girls and see whether they have any backup guest list from our side. At the end my supervisor showed up and she ask and louder her voice, “Would you mind give him a piece of paper so that he could write down the guest name and contact?” so they found and gave me. While their PR manager or what ever post that lady is holding, she said: “Supposing we ourselves must have a copy of Fox and Nivea’s guest list” Well, they said they don’t have it at all and they nodded and say they won’t do the same mistake again. Thank god, it was a very successful night and I do hope no more next time collaborate with NIVEA which think they are the greatest brand (It’s the LARGEST brand but deal to the attitude problem by them, so it turn down to the UGLY side). *PUI*

Another bad news was, most of the fashion designer didn’t turn up because Fashion Stylo closing ceremony was held at the same day and at the mean time F1 season is over the weekend. According to the newspaper, the stylo event was marvelous.